USIS names Patricia Davis-Muffett as Vice President of Marketing and Strategy
Falls Church, Va., October 13, 2009 – USIS, an Altegrity company, has named Patricia Davis-Muffett as vice president of marketing and strategy. USIS is the largest commercial provider of security investigation services to the federal government and a provider of specialized training solutions, including overseas support to post-conflict nations and indigenous law enforcement personnel. Ms. Davis-Muffett reports to William Mixon, USIS CEO, and will leverage her experience in new product development and launch, thought leadership initiatives, and deal-based marketing to further the USIS position in the government marketplace, as well as lead the corporate strategy team.
Ms. Davis-Muffett comes to USIS from Unisys Corporation, where she most recently served as vice president, government marketing. Among her major accomplishments was the launch of a new thought leadership and social media initiative, the Unisys Center for Innovation in Government. She also significantly increased Unisys Federal Systems’ presence in the federal marketplace and developed an account-based and deal-based marketing program for major pursuits. Ms. Davis-Muffett joined Unisys in 2007 as vice president, federal marketing.
Prior to joining Unisys, Ms. Davis-Muffett was with Robbins-Gioia, LLC, in Alexandra, Va., from 1998–2007. There, she advanced to positions of increasing responsibility to ultimately serving as the company’s vice president, marketing. Her extensive marketing background also includes experience as a writer, editor, and marketing communications professional.
Ms. Davis-Muffett is a frequent speaker on topics related to marketing strategies, particularly in the federal arena. She has received numerous awards throughout her career, including finalist for the 2009 Women in Technology Leadership Award and winner in the 2008 GovMark Awards for Best Civilian Agency Campaign, as well as the 2003 American Marketing Association’s DC Marketer of the Year award for her new product introduction process.
“Patricia comes to USIS at an extraordinary time of growth and expansion in our company’s history,” says Mr. Mixon. “We expect her energy and experience—particularly in the high-value, high-technology business-to-government environment—will help us achieve the ambitious goals of our long-term growth initiatives.”
Ms. Davis-Muffett has a Bachelor of Arts degree in English from Georgetown University; a Master of Fine Arts degree in Creative and Professional Writing from the University of Minnesota; and a Certificate in Strategic Marketing Management from the Harvard University Executive Education Program. She is both a certified Project Management Professional and an AMA Professional Certified Marketer.
Media Contact:
Wendy Wallace office 703.637.1691, mobile 202.368.9068 or
wendy.wallace@altegrity.com